Red Bull Racing has agreed an enhanced two-year extension to its existing deal with Casio. The Japanese watch manufaturer will now become the Team’s Official Timing Partner for the 2012 season and beyond.
The RB8 will feature the Casio logo on its nose as part of the new agreement and, as well as increased overall visibility, the logo will also appear on the 2012 team kit and in all partner listing areas.
Our Team Principal Christian Horner commented: “It’s encouraging that we’re able to keep building and extending our relationships with long-term Partners, such as Casio. Formula One is focused on speed and accuracy, which is captured and reflected in the Casio EDIFICE watches worn by the drivers and the team. We very much look forward to working with them throughout the new season and beyond.”
Meanwhile, Hiroshi Nakamura, Senior Managing Director and Senior General Manager of the Global Marketing Headquarters, Casio Computer Co. Ltd., said of the new deal: “Over the last three years of our partnership with Red Bull Racing, our relationship has grown stronger and closer. The team is hugely popular around the world after winning the Drivers’ and Constructors’ Championships for two consecutive years. As a result, our partnership with Red Bull Racing has been extremely effective in the global promotion of EDIFICE watches.”
BIGGER AGREEMENT FOR CASIO AND RED BULL RACING