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Hard Rock

Oracle Red Bull Racing and Hard Rock International forge global alliance
Written by Oracle Red Bull Racing
1 min readPublished on
World-renowned music and entertainment brand Hard Rock® and Oracle Red Bull Racing partnered in 2021 to bring the thrill of F1 racing to more fans worldwide. Hard Rock International joined Oracle Red Bull Racing in a range of key roles – as Official Hotel Partner, Viewing Party Partner, Restaurant Partner, and Casino Partner. This partnership spans across Hard Rock's diverse portfolio, including Integrated Resorts, Casinos, Hotels, Restaurants, and Retail. The alliance also involves a collaboration with Oracle Red Bull Racing’s hugely successful Sim Racing Team.
During the 2024 Miami GP week, Max and Checo spent a day at the extraordinary Guitar Hotel in Hollywood, FL. From an electric boat race on the lagoon to crashing RC cars by the Hard Rock Cabana’s – it’s safe to say it was a day to remember! Click below to see more of Max and Checo’s chaotic day at the Hard Rock Hotel Miami.

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Oracle Red Bull Racing and Hard Rock International forge global alliance

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