Red Bull Racing Best Seats in the House Campaign

1 min

Best Seats in the House

What?

Best Seats in the House puts you at the heart of the F1 action. Multiple incredible experiences are up for grabs and each one will take you closer to the paddock, the pit lane and on the track itself than ever before.

From behind-the-scenes thrills at one of our biggest 2026 Showruns, to hanging with legends at one of the globe’s biggest motorsport festivals and from access all areas partying at the all-new Spanish Grand Prix in Madrid…. Well, in terms of ultimate F1 experiences, nothing else comes close!

When?

How?

What Is It?

Best Seats in the House is your chance to join us at some of our biggest 2026 events. But unlike anyone else, we’re going way beyond just giving you access. We want to put you at the heart of the action – in the cockpit, in the garage and behind the velvet rope at some of the wildest Red Bull parties.

We have multiple incredible once-in-a-lifetime seats to give away.

Our first winner will be flown to Madrid for the giant Showrun we have planned to celebrate the city hosting the Spanish Grand Prix in September, the first time an F1 race has been held in the Spanish capital since 1981. The inaugural Best Seat will totally immerse the winner in one our biggest events of 2026, including some unbelievable experiences behind-the-wheel experiences.

The following seats will take the winners to unforgettable experiences. Imagine attending the world’s greatest motorsport events like the Goodwood Festival of Speed, as well as passenger rides in iconic machines, the best views of live Grand Prix action at our legendary Reb Bull Energy Stations, watching live ‘first evers’ and stunts, exclusive access to the pits and the paddock at the first Spanish Grand Prix at the incredible Madring circuit, meeting legendary athletes and drivers plus so much more!

None of these incredible experiences will come easy, though. To claim one of our Best Seats in the House you’ll need to push your mental agility, racing and detective skills to the limit; to see if you’ve made the cut for a trip of a lifetime.